Creativity and Innovation in the Development of a Product Assignment

Creativity and Innovation in the Development of a Product - Assignment Example The movement of consumers from chips consumption, to other products with minor fat content, saw a decrease in sales of McCain oven chips. People started associating chips and other non-fresh foods with cancer. This posed a formidable challenge to McCain’s company. They had to devise ways to increase their product front to consumers. At this instance, they needed creativity and innovations of the highest order, to facilitate improved their products. With the phenomenal pressure on the fast food industry, where the media keenly focused on obesity and other health scares that faced the world population, McCain oven chips had to come up with new ways of preparing their chips. Through innovation, McCain oven chips producers came up with a strategy to carry out an extensive campaign. The company linked up with design consultancy Elmwood and advertising agency Beattie, to access methods that it could choose to strengthen its brand value. As a result of this collaboration, the company was able to come up with unique designs for its products. They were successfully able to repackage their products, in a way that indicated their products had less fat content. They used more muted colors that clearly shown that their products were made of unprocessed organic potatoes (Barron, 2009, P.332). By doing this, they successfully eliminated the idea that their products contained high-fat content’s a result; consumers gained the trust on their products. This led to increased sales and product penetration in the UK. Through creativity and innovation, B and Q have been able to gain market dominance in the home improvement sector. It has successfully been able to provide value for money. Immediately B, Q Company identified that the older people were not getting adequate services. They engaged in a fruitful research with Hamlyn Research Centre. Together, they were able to come up with ways  of creating more comprehensive products (I, 2009, P.412).

Case Study in Applied Sport Psychology Essay Example | Topics and Well Written Essays - 2000 words

Case Study in Applied Sport Psychology - Essay Example Somatic symptoms like muscular tension and butterflies in stomach have also been reported by Lucy during the interview. Lucy is an International netball player and plays goal attack. Though she performs well in club matches and training sessions, her performances in all the international matches remain bleak. Lucy is worried of the fact that if she continues to perform in the same way, she would probably have to lose her team’s confidence in her. This condition is leading Lucy to a deeper psychological syndrome. She is gradually losing self-belief and thinks that the coming international tournament due in just 8 months will be her last ever opportunity in the arena of international sports. Lucy finds it difficult to cope up with the pressure of performing well in International matches. She experiences weakness prior to the competition. For the treatment of Lucy, it is important to have a thorough understanding of all her symptoms. Anxiety manifests in many different ways. These symptoms can be broadly classified into Somatic, Behavioral, Emotional, Cognitive and Defensive mechanisms. The physical symptoms of anxiety include chest and muscular pain as reported by Lucy. Behavioral symptoms of anxiety experienced by Lucy include restlessness and pacing. Cognitive behavioral mechanisms like fear inducing thoughts; inability to concentrate and obsessive thinking of failures is leading Lucy to a confusing state of mind. The word ‘anxiety’ stems from the Latin word anxius. Anxiety is a response for a perception of threat, clearly distinguishable from fear, which is understood as a physiological response to a stimulus. The unpleasant sensations result from a stim ulus. John Raglin and Yuri Hanin points out that ‘similar’ stimulus may be ‘perceived as a beneficial challenge to one individual, threatening to another, and neutral to the third’. The cognitive state anxiety has usually a negative effect on the athletic