Creativity and Innovation in the Development of a Product Assignment

Creativity and Innovation in the Development of a Product - Assignment Example The movement of consumers from chips consumption, to other products with minor fat content, saw a decrease in sales of McCain oven chips. People started associating chips and other non-fresh foods with cancer. This posed a formidable challenge to McCain’s company. They had to devise ways to increase their product front to consumers. At this instance, they needed creativity and innovations of the highest order, to facilitate improved their products. With the phenomenal pressure on the fast food industry, where the media keenly focused on obesity and other health scares that faced the world population, McCain oven chips had to come up with new ways of preparing their chips. Through innovation, McCain oven chips producers came up with a strategy to carry out an extensive campaign. The company linked up with design consultancy Elmwood and advertising agency Beattie, to access methods that it could choose to strengthen its brand value. As a result of this collaboration, the company was able to come up with unique designs for its products. They were successfully able to repackage their products, in a way that indicated their products had less fat content. They used more muted colors that clearly shown that their products were made of unprocessed organic potatoes (Barron, 2009, P.332). By doing this, they successfully eliminated the idea that their products contained high-fat content’s a result; consumers gained the trust on their products. This led to increased sales and product penetration in the UK. Through creativity and innovation, B and Q have been able to gain market dominance in the home improvement sector. It has successfully been able to provide value for money. Immediately B, Q Company identified that the older people were not getting adequate services. They engaged in a fruitful research with Hamlyn Research Centre. Together, they were able to come up with ways  of creating more comprehensive products (I, 2009, P.412).